The Alchemy of the Alchemist: How Paulo Coelho became the most translated living author for the same book
A trans-cultural and trans-lingual publishing phenomenon Arash Hejazi May 2009 Introduction In April 2008, Paulo Coelho, the Brazilian author of The Alchemist, published in more than 150 countries (Sant Jordi, 2005) acquired the 2009 Guinness World Record for being the Most Translated Living Author for the same book (Sant Jordi, 2008). He also holds the Guinness Record for The...
